Company Overview
Our client is a leading multinational FMCG organisation with a strong presence across the Middle East and Africa.
Position Summary
A high-visibility opportunity for an execution-driven brand builder to grow a fast-growing ready-to-drink brand across the Middle East and Africa. Based in Dubai, you will turn the regional brand plan into in-market impact – leading activations, innovation launches, packaging and POSM, and working hand in hand with commercial teams, bottling partners and agencies across multiple markets.
Key Responsibilities
- Deploy the regional brand plan and integrated communication across markets.
- Lead brand activations and innovation launch end-to-end.
- Brief, guide, and manage packaging and activation agencies through execution.
- Own 2D packaging changes and POSM toolkits across the region.
- Track and govern the regional A&M budget.
- Align commercial, marketing, R&D, and supply chain teams to deliver in-market.
Mandatory Requirements
- Around 5 years of FMCG marketing / brand management experience (beverages a plus).
- Pure marketing / brand management background (not sales or trade marketing).
- Proven experience in brand activation, packaging, and POSM execution.
- Experience briefing, guiding, and managing activation and packaging agencies.
- Fluent in Arabic and English (mandatory).
Qualifications & Requirements
Education
Bachelor’s degree in Marketing, Business Administration, or a related field.
Experience
- Around 5 years of FMCG marketing experience at Brand Manager level, with a track record of executing marketing plans that drive growth in new or underdeveloped markets.
- Regional or multi-market experience across the Middle East and/or Africa is preferred.
Technical Skills
- Budget management and A&M tracking.
- Packaging execution, innovation deployment, and digital marketing.
- Agency management across activation and packaging partners.
Core Competencies
- Brand builder with a strong execution mindset.
- Ability to navigate a complex matrix organisation and influence stakeholders.
- Strong project management skills, able to lead initiatives independently.
- Resilient, with tenacity and a sense of urgency in ambiguous environments.
- Team player who networks proactively across functions.
Additional Information
- Availability: [Immediate joiners strongly preferred]
- Languages: [Arabic and English – both mandatory]
- Travel Requirements: [Regional travel as required]
- Work Arrangement: [On-site, Dubai office]
Interested?
If this opportunity matches your skills and experience, we’d love to hear from you.