Company Overview
Our client is a leading global personal care organisation with an established presence across Egypt.
Position Summary
The Regional Sales Manager will implement the General Trade strategy across Cairo and Alexandria, driving distributor-led sales growth, strong retail execution and wider market coverage. The role reports to the National Sales Manager – General Trade and has no direct reports.
Key Responsibilities
- Implement the General Trade sales strategy across Cairo and Alexandria.
- Drive revenue growth through distributors, with sales targets managed per distributor.
- Manage distributor relationships and monitor distributor performance.
- Build and sustain a strong retail presence, expanding outlet coverage in traditional trade.
- Ensure product availability, visibility and execution standards across outlets.
- Track sales, stock and KPIs, and prepare performance reports and analysis.
- Work with Marketing, Supply Chain and Finance to deliver commercial plans and activations.
- Identify growth opportunities in untapped areas and outlets.
Mandatory Requirements
- Minimum 5 years of experience in a similar role, ideally within FMCG.
- Proven experience in traditional / general trade sales (food or non-food).
- Strong hold on the Cairo retail and traditional trade market.
- Experience managing distributors against distributor-level sales targets.
- Strong data analytics and Excel skills.
Qualifications & Requirements
Education
Bachelor’s or Master’s degree in Business, Sales, Marketing or a related field.
Experience
- Minimum 5 years of experience in a similar role, ideally within FMCG.
- Area Sales Managers ready to step up to a regional role are encouraged to apply; candidates from local and multinational companies are welcome.
Technical Skills
- Strong data analytics and Excel skills.
- Experience managing distributors and tracking distributor-level targets.
- Ability to lead and motivate distributor field teams.
- Strong cross-functional stakeholder management.
- Collaborative approach with a focus on execution.
Additional Information
- Availability: with 1 month or less Notice period mostly preferred.
- Languages: Arabic; English is an advantage but not required.
- Travel Requirements: Regular field travel across Cairo and Alexandria.
- Work Arrangement: On-site / field-based, Cairo.
Interested?
If this opportunity matches your skills and experience, we’d love to hear from you.